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The gossip kings and queens continue to stay busy and have emerged as the premier source in breaking bad news to America’s pop culture fanatics.

What this time?

Celebrity pitch-man Billy Mays has passed away.

Mays starred in commercials for Mighty Puddy, ESPN360, and most notably OxiClean . He was found unresponsive by his wife Sunday morning and rushed to a nearby Florida hospital, where he was pronounced dead. An autopsy will be performed tomorrow.

Renowned for his enthusiasm in advertisement, his boisterous voice could be recognized (and actually heard) from a mile away. Somebody’s got some big shoes to fill.

TMZ also broke the news that Michael Jackson died before anybody else.

And though they tend to go over-the-top often, like streaming the 911 call from Jackson’s house, their reporting is generally factual and very timely.

Excuse me while I pour a little OxiClean out in memory of Mr. Mays. The commercial world will never be the same without you.

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